When you think of doing searches on the internet, you probably tend to think about Google, Yahoo or MSN. Search engines like these spider sites all over the web. When you are looking for information, the major search engines are valuable. Still, there is something these kinds of search engines don’t offer and that is the most targeted marketing you can get – marketing from a vertical search engine. Vertical search marketing involves getting listed on a search engine that is based on a niche.
Vertical Search Engines list websites that fall under a particular niche. There are engines devoted to health and there are engines devoted to doctors. There is even a search engine for all things pertaining to dental health. Using these engines to target visitors looking for your product can add a new dimension.
This kind of marketing does not replace other forms of marketing but it can enhance it when the engine you choose suits your products.
Bring in the Customers with Vertical Search Marketing
When a person is looking for school supplies, they may look for them on a vertical search engine they find from an initial major search. When your website is listed on that search engine, it is listed under more specific terms. A popular vertical search engine can increase your web traffic and find those visitors who come to your site already wanting your product.
Marketing through a shopping engine offers a slightly narrower niche and may get thousands of visitors a day. Your page on charm bracelets may do very well under the jewelry sections and gift sections. There are gift engines and jewelry engines, too. Picnic baskets and accessories may sell well from a vertical engine that is all about camping.
If you are a niche marketer and have reached your capacity for marketing through the major engines, marketing with vertical engines is another area you should look into if you are stuck on how to increase your sales. Niche affiliate marketers should take advantage of the opportunity to increase conversion rates by placing their sites on vertical engines.
It is a bad idea to “sign on” with every search engine that meets your criteria for your niche. Some of them are better than others. Before you sign on with a search engine, make sure they get legitimate traffic (that is, traffic they have not gotten by using underhanded techniques). One thousand visitors a day means nothing if those visitors are not interested in your niche. There are new vertical engines popping up every day. Some of them will become popular and others will fizzle out. If you decide to try vertical search marketing, throw your hat in with the engines that are more established and known for quality searches.
By now, you know what keywords are and most likely understand how to use them to increase your ranking in the search engines. However, what about long tail keywords? The use of long tail keywords can bring in more targeted visitors than the typical keyword phrases. Long tail keywords take full advantage of the search terms used by users looking for specific information, products and services.
What are Long Tail Keywords?
This question is best answered with examples:
Niche: weight loss
Obvious keywords: weight loss, lose weight, burn fat
Long tail keywords: burn belly fat, fastest way to burn fat, how to get rid of belly fat (leg fat, thigh fat, arm fat…), best supplement for burning fat (losing weight, getting rid of fat fast..)
Niche: gardening
Obvious keywords: gardening, gardening tips, planting a garden
Long tail keywords: Gardening in Michigan, best plants to grow in the desert, protecting plants from frost, gardening tips for beginners, best time to plant a garden in zone 8, planting a container garden
When you use long tail keyword phrases, you can grab customers who are not just looking for weight loss articles, but those who are looking for a way to take fat off specific areas or in a specific amount of time. You can grab customers who want to know how to garden in a specific zone or which plants are suitable for specific environments. You can draw in those who want to protect their gardens from freezing. If you can offer the information or product these visitors need, you will reap the rewards with increased sales.
How Long Tail Keywords Work to Your Advantage
As stated above, long tail keyword phrases are a more targeted way to bring customers in from search engines. Individually, a long tail keyword phrase will not bring in many visitors but can bring in more customers. Because the visitor surfed in on a targeted phrase, the content of your page that is based on that phrase will hold their attention. Consider using several long tail keywords on the pages of your site.
How to Use Long Tail Keywords
Base an entire page on one or two specific long tail keyword phrase(s). Place the most searched long tail keywords in the title of your site, placed between the tags of the HTML.
Use the chosen long tail keyword phrases in your web content.
Place them in your Meta tags for keywords and description.
Submit articles with long tail phrases to article directories and link to your page with a resource box at the bottom of the articles.
To find the best long tail keywords for your niche, try an online tool such as the Google Adwords Keyword Tool.
A follow up to yesterdays Niche Marketing: How and Why You Need to Find a Niche. Niche marketing is the act of finding the topics and products relevant to specific topics of interest to groups of potential customers and marketing those products. It is all about research and advertising. Read more
Niche marketing is the latest buzz phrase in online marketing. That is because when you find the niche that is a perfect fit for you as well as the customer, niche marketing really works! In this article, we will discuss the advantages of niche marketing and how to find a niche that works for you. Read more
One of the largest issues people face who launch new websites are “getting the website indexed”. Now, I am not talking about the search engine ranking, rather the actual indexing of a new site or blog. When a website is not indexed, no traffic will arrive via search engines, yet many new webmasters find themselves frustrated with the time it can take for the search engines to index a new site.
So, I wanted to share with you a few tips that have helped me over the years with getting indexed by search engines much faster.
Most marketers now days are using blogs to increase affiliate sales and make more money. Any internet marketer can use the benefits of blogging to use for their internet marketing strategies.